NEW + BESTSELLERS Bestsellers

Lock in your look + serve skin hydration with this setting spray that's free of alcohol + fragrance and full of makeup-extending power. This superfine mist—fueled by InvisiFlex Shield, an undetectable veil that protects against pollution + environmental stressors—sets and extends without disturbing your makeup. ​

Do less, but get more with We’re Even Hydrating Longwear Concealer. It melts into skin, instantly brightening and hiding dark circles + puffiness.

Finally—your ultimate lip liner has arrived. This longwear, creamy pencil is made with pure pigments—laying down true-cast color that won’t look ashy and lasts up to 8 hours. The unique lineup of shades is made for every lip tone and makeup mood. Lasts up to 8 hours + extends lipstick wear Velvet-matte finish made with pure pigments True-cast, creamy color for lips of all tones No-drag, blendable application Resists transfer, feathering + fading Sharpenable for precise application 

Finally—your ultimate lip liner has arrived. This longwear, creamy pencil is made with pure pigments—laying down true-cast color that won’t look ashy and lasts up to 8 hours. The unique lineup of shades is made for every lip tone and makeup mood. Lasts up to 8 hours + extends lipstick wear Velvet-matte finish made with pure pigments True-cast, creamy color for lips of all tones No-drag, blendable application Resists transfer, feathering + fading Sharpenable for precise application 

Finally—your ultimate lip liner has arrived. This longwear, creamy pencil is made with pure pigments—laying down true-cast color that won’t look ashy and lasts up to 8 hours. The unique lineup of shades is made for every lip tone and makeup mood. Lasts up to 8 hours + extends lipstick wear Velvet-matte finish made with pure pigments True-cast, creamy color for lips of all tones No-drag, blendable application Resists transfer, feathering + fading Sharpenable for precise application 

Finally—your ultimate lip liner has arrived. This longwear, creamy pencil is made with pure pigments—laying down true-cast color that won’t look ashy and lasts up to 8 hours. The unique lineup of shades is made for every lip tone and makeup mood. Lasts up to 8 hours + extends lipstick wear Velvet-matte finish made with pure pigments True-cast, creamy color for lips of all tones No-drag, blendable application Resists transfer, feathering + fading Sharpenable for precise application 

Dissolve dirt, oil, longwear makeup and pollution from the pores up with this rich, multipowered makeup-removing cleanser that deeply cleanses and purifies without stripping skin.

Combat under-eye dryness and dark circles with our do-it-all eye cream. Hydrate and reduce puffiness for smoother under-eye skin in just one week.

A lightweight, multitasking, reparative leave-in conditioner spray that provides all-day hydration, detangles, smooths frizz, softens + refreshes strands.

Slip into a luxurious life with Fenty Hair's extra-rich deep conditioner, an ultra-hydrating and nourishing formula to help repair dry, damaged hair.

Indulge in Fenty Hair's moisture repair shampoo for gentle cleansing and rich hydration. Powered by Replenicore-5 to repair split ends and reduce breakage. 

Dive into Fenty Hair's moisture-rich conditioner to repair + defrizz hair for softer, smoother locks. Clinically tested to reduce breakage and split ends.

Unlock endless styles with The Maintenance Crew. Essentials repair and nourish hair, now with our deep conditioner for extra hydration.

Ditch crunchy creams for The Homecurl curl-defining cream - it hydrates, softens and conditions curls for an all-day touchable body and bounce.

A professional-grade bond-building hair treatment that penetrates deep into the cortex to provide instant inside-out repair, up to 75% improvement in damage* + up to 72% stronger hair*.

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades to suit all skin tones.

Shop Fenty Beauty's weightless, longwear liquid lipstick with a soft matte finish—born in a range of head-turning shades that look incredible on all skin tones.

Step into your best light. A longwear, medium coverage foundation that gives golden hour glow all day long and stays fresh. It hydrates, brightens and improves skin tone both instantly and over time, while resisting sweat, humidity and transfer. This lightweight, waterpoof formula instantly reduces the appearance of shine and gives a whole new kind of radiance. This is just-right, notch-above-natural luminosity in a bottle.

An ultra comfortable sheer lipstick with the perfect amount of nourishing color and shine, available in 10 universal, easy-to-wear shades — no mirror needed.